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Empower young people through transformative learning.

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About Us

Yuho China design curriculum-linked study tours that connect China’s rich heritage with its modern innovation — immersive journeys that inspire students and expand global perspectives. Our bilingual team of educators and cross-cultural specialists combines international outlook with local expertise, supported by scholars, industry leaders, and master artisans.

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Headquartered in the UK with strong partnerships across China, Yuho delivers seamless, safe, and insightful experiences that prepare the next generation to thrive as true global citizens.

Our Mission

To create transformative experiences that help people engage with China firsthand, broaden their perspectives, and develop the skills needed to thrive in an interconnected world.

Our Vision

A generation equipped to engage thoughtfully with China and the wider world through curiosity, judgement, and global understanding.

Meet the Founders

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Programme Director

Joey Shi

An adventurer who left the corporate office behind — from Alibaba to an MBA — driven by a conviction that education and travel can change how young people see the world. With dual Master’s degrees, including an MBA from the University of Manchester, Joey brings over eight years of cross-industry experience spanning real estate, entertainment, and strategic partnerships — including a managerial role at Alibaba. Educated across five global regions and having traveled to over 50 countries and 80% of China, she has experienced firsthand how immersive learning reshapes perspectives and expands possibilities. Joey combines strategic vision with cross-cultural fluency and operational execution. She connects resources across industries in China — transforming ideas into tangible, high-impact programmes. From concept design to on-the-ground delivery, she ensures every stage runs seamlessly, balancing academic depth, cultural authenticity, and operational precision.

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Educational Director

Andy Tan

A director, artist, and educator committed to shaping the next generation of global citizens — driven to make a lasting impact through culture, creativity, and education. With dual U.S. bachelor’s degrees and an MBA from the University of Manchester, Andy Tan has spent over a decade living and working across the U.S., China, and the U.K. in education and creative leadership. As the owner of an elite private school in China, he brings operational expertise and a deep commitment to youth development across cultures, particularly through cultural exchange programs. At Yuho, Andy leads the creation of immersive educational experiences that blend storytelling, visual thinking, and environmental awareness with space for self-reflection and cognitive exploration. His work not only facilitates youth travel to China but also helps students engage deeply, challenge assumptions, and develop the global awareness needed to thrive in a complex world.

What Makes Us Different

We build the kind of literacy that matters for the next generation's actual challenges. Participants will leave with tangible skills, cultural literacy, and networks that shape their global outlook.

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Subject-themed programme design

Every route built around academic or professional fields, blending exploration and enjoyment with critical thinking, cognitive growth, and measurable learning outcomes.

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Purposefully structured experiences

Designed around clear learning outcomes, reflection, and moments only China can offer, supported by the 4Cs — Critical Thinking, Creativity, Collaboration, and Communication.

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Bridging Heritage and Innovation

We uniquely connect China’s cultural depth with its innovation frontier in one programme.

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Extensive China-Based Networks

Deep-rooted partnerships across cultural institutions, academic bodies and industry leaders allow students first-hand access to China's innovation and business.

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Uncompromising Safeguarding

Safety is our top priority. Every programme is built to meet the requirements schools need to approve an overseas educational visit

What Yuho Programmes Help You Build?

Schools are increasingly looking for ways to make global education more relevant, current, and connected to the world students will enter. China offers a powerful context for this: its role in technology, sustainability, business, culture, and global affairs gives students a valuable opportunity to connect classroom learning with first-hand international experience.

  • A genuinely differentiated international offer

  • Stronger long-term student outcomes

  • A stronger alumni network

  • A more credible and defensible global education proposition

Customise your trip today!

Get in Touch

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